by Ryan Irelan
A performance budget sounds great but how do I implement this in the real world, with real clients?
One bit of advice to get started (I learned this the hard way): don’t have an internal-only performance budget and use it to fend off client feature or design requests without first including the client in the formation of said performance budget.
They’ll be confused and you will probably look defensive at best, aloof at worst.
If you have clients that are not used to having a performance budget in a project, then here are some tips for talking about performance budgets with clients:
It’s always (always!) easier to be upfront and transparent with your clients. Doing the same with performance budget will yield better project results.
The burden is on you–the designer, developer, owner–to show why a performance budget isn’t just some nerdy, tech-y thing that makes us feel good about ourselves and the tools we use. Make it yet another tool that helps you work together with the client toward the project’s larger goals.
The end goal is never to “build a website” so don’t approach sales, design, or development like it is.— Mijingo (@mijingo) May 11, 2015